usatoday.com
As of Nov 6, 2026, usatoday.com's ads.txt lists 149 seller lines across 46 ad systems, its robots.txt blocks GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, and 16 more, and its DMARC policy is none.
Checked daily since Oct 31, 2026. JSON. Link to this check. Run this site? Remove or correct this report.
Checked Nov 6, 2026, 21:35 UTC
| File | Status | What the robot saw | Same since |
|---|---|---|---|
| ads.txt | ADDED | 149 seller lines, 46 ad systems. 3 changes since Nov 6. See the changes | 2026-11-06 |
| app-ads.txt | SUCCESS | 162 seller lines, 51 ad systems. | 2026-11-03, first check |
| sellers.json | UNAVAILABLE | The check failed. No good check yet. 15 lines have no matching seller at appnexus.com, gannett.com, google.com, rubiconproject.com, and 4 more. Evidence 66 lines not judged: the ad system's sellers.json could not be read. UNAVAILABLE, NOT AN ABSENCE | |
| robots.txt | SUCCESS | 70 rules for 20 AI crawlers. Blocks GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, and 16 more. | 2026-11-06, first check |
| llms.txt | UNAVAILABLE | The check failed. No good check yet. UNAVAILABLE, NOT AN ABSENCE | |
| DMARC | SUCCESS | p=none. Reports on. | 2026-11-06, first check |
| MTA-STS | UNAVAILABLE | The check failed. No good check yet. UNAVAILABLE, NOT AN ABSENCE | |
| BIMI | EMPTY | Read. Nothing inside. | 2026-11-06, first check |
| security.txt | SUCCESS | Contact: https://www.gannett.com/responsible-disclosure-program/. Expires 2031-10-12. | 2026-11-06, first check |
3 changes since Oct 31
ads.txt sellers on Nov 6.
ads.txt sellers on Nov 6.
ads.txt sellers on Nov 6.
See before and after
usatoday.com changed its ad sellers on Nov 6. Publisher Watch finds changes like this across 8,118 publishers. One email a day.
See Publisher Watch
These are the site's own public files, as fetched, with the date. The robot reports what is published. It does not judge compliance, approval, or intent. A failed fetch is a failed fetch, never a missing file.
Not checked: anything behind a login, account settings, or private feeds. Whether crawlers obey robots.txt. Business deals: a file line is not a contract.